We all know about companies that have profitable business models, and yet delayed incoming payments are making them insolvent. Staff needs to be paid immediately yet most invoices are delayed. Credit card companies take days to process, and banks have last-century infrastructure. Finally, you want to withdraw money, but it is held at your custodian pending a review. 

Now more than ever, cash-flow is king, and receiving payments on time is effortless with Bitcoin. Lightning payments are instant, and layer 1 (for larger amounts) are typically settled in less than 1 hour. That money is immediately ready for whatever you need.